Now, if you’ve been tuned into my “show” at all, you probably know I’m not a tactics kinda goy.

I do not use the latest, seggsiest, killa tactics passed around like a sorority girl by all the copywriting & marketing gooruus.

Nope.

I like to stick to the tried n true direct response principles used by the top copywriter's who've paved this industry.

Why?

Because this stuff simply works.

It’s reliable as grandmas cookies.

And it will continue to work tomorrow, a year from now, and for as long as humans roam this green earth.

This stuff works for one simple reason:

Good copywriting, at its naked root, is mere PSYCHOLOGY.

It’s getting into the minds (and hearts) of your client's target audience, then, once in their world, simply bringing them to your client's product.

So, as promised, without a doubt, the NUMBER 1 word in copywriting is….

YOU.

While back I was reading a glorious copywriting book written by Victor Schwab (one of the founding fathers of direct response advertising) and he explained the importance of using the word YOU in sales copy.

He also explained this great concept called “WIIFM” (What’s In It For Me).

Meaning:

Your prospect does not care about YOU.

They don’t give a dog’s blue bottom about how cool your product is, how many awards you’ve won, how many years you’ve been in business and so on.

The ONLY thing they care about is WHAT’S IN IT FOR THEM.

What do THEY get by reading your copy…

What do THEY get by buying the product or service…

Why will THEY benefit from choosing your client's company over the trazillion other brands just like em.

I believe that the first step in writing killah copy is really, truly knowing your target audience better then they know themselves.

To know what they’re feeling, thinking and experiencing BEFORE you ever write a single word.

To know their biggest problems and what THEY WANT more than anything (related to what your clients product or service.)

Once you uncover this info, you will never struggle to write money-oozing copy again.

You’ll blow away any “competition” and have others looking at you like your using some voodoo spells.

But you aren’t.

You’re simply using a copywriting PRINCIPLE embedded in human psychology, that works like crackpipes.

If you'd like to become a top-earning copywriter in no time flat, join my monthly membership - Copy Kings - TODAY:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

They’re many things copywriter's have in common.

Unfortunately…

Most of them are deadly mistakes that drain money from their bank accounts.

Listen good:

Because I’m about to share 5 BIG lead gen mistakes most copywriter's make on the regular.

If you are making just one of these mistakes, you are likely costing yourself a small fortune.

Make sure you correct em NOW.

If you do, I guarantee you will improve your lead gen efforts, drastically, almost overnight.

Here they are:

Mistake #1…

Not choosing a niche.

What’s more effective?

Fishing in a small pond filled with big trophy fish… or… fishing in a wide blue ocean with millions of tiny, big, round, square, pointy fish.

Point is:

The more TARGETED your message is, to a SPECIFIC audience, the more effective your lead gen will be.

 

Mistake #2…

Chasing.

Chasing is repulsive.

Chasing leaks money.

Chasing causes burnout.

Instead, ATTRACT your IDEAL prospects to YOU.

 

Mistake #3…

Doing shit you hate.

A BIG reason why so many copywriters fail to sign new gigs consistently, and up n quit this bidness (often within the first 12 months), is because they get into this nasty habit of doing shit they hate.

The remedy - choose the few lead gen strategies you ENJOY doing, and STICK WITH THEM.

 

Mistake #4…

Wreaking of need.

Neediness is the death of all sales.

Remove all odor of need when dealing with prospects & clients.

 

Mistake #5…

Building a product-to-prospect bridge.

Remedy:

Flip it around.

Build a bridge starting with your prospect to your product (your copywriting services).

Meaning:

Get inside your prospects world. Paint a vivid vision of their problems, pains, frustrations, wants… and… simply tie in why YOU are the copywriter who can help them relieve their pain and achieve their dreams.

Alright buster.

Go to work on these 5 common, yet rarely talked about, lead gen mistakes and your mind will explode from the startling results.

I go into heaps of detail & give away treasure chests filled with gold on how to become a top paid copywriter in my exclusive membership, Copy Kings:

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

Believe it or not, there’s ONE skill that wipes the floor clean when it comes to freelance copywriting success.

I bet you don’t know what it is.

Persuasion… Marketing… Writing skills…

NAH.

It all has to do with your market.

More specifically:

Market research.

Here are 10 questions to answer to know your market better than your competitors.

These are straight outta the magnificent book “ultimate sales letter” by Dan Kennedy (aka the professor of harsh reality).

1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
2. What are they afraid of?
3. What are they angry about? Who are they angry at?
4. What are their top three daily frustrations?
5. What trends are occurring and will occur in their business or lives?
6. What do they secretly, ardently desire most?
7. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
8. Do they have their own language?
9. Who else is selling something similar to them, and how?
10. Who else has tried selling them something similar, and how has that effort failed?

Answer these questions (relevant to copywriting). Study them. Know them. And PROFIT from them.

Speaking of profit...

If you'd like to profit like a king from the copy you write, you'd be wise as a whale to invest in my exclusive membership - Copy Kings.

You can learn more about it here (and the 7 delicious bonuses included for new members):

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

This never sat right with me….

How we’re taught to always be available for clients and respond to their beck n call.

Most copywriters, business owners and employees blindly follow this “rule”.

However, I think it’s dumber than a bottle of sugar-free sweet tea.

In fact, if you study the REAL successes in business, you already know that being “available” for clients, round the clock, is a BIG NO NO.

I’ll never forget this valuable lesson Dan Kennedy told…

“No one seeks advice from the guru sitting at the bottom of the mountain.”

Nope.

They seek advice from the wise guru sitting way up high on the mountain top.

The guru who is VERY exclusive and hard to reach.

Who has you wait longer and pay more, if you want his expert advice.

This changes everything…

To be honest, if you are at the bottom of the mountain and are always available, you are automatically perceived as less valuable then the booked-in-advance copywriter.

Just how it is my friend.

However, you should be shining rose-red from cheek to cheek, because this means no more dropping what you're doing and smooching client booty.

No more stressing over responding after hours (or during "writing time")

The view from up top is much more enjoyable and PROFITABLE.

You can apply this wisdom TODAY into your freelance business to gain mountain-top positioning.

If you want to become the go-to copywriter who is booked for months in advance with top-paying clients, go here:

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

Don’t believe me?

I’ll prove it to you…

Take Joe Girard, perhaps the greatest salesmen of all-time.

He's sold more cars than any other salesmen in history.

However, Joe was far from the stereotypical greasy car salesmen who aggressively pitches and screams about the cars features and benefits.

Joe was the exact opposite.

Not only was he pig-filthy rich from selling cars, but he was beloved by his clients.

People would drive hours out of their way to be “sold” specifically by joe. And if joe was too busy? His clients would seek referrals from him.

Joe’s secret?

RELATIONSHIPS.

You see, he was not in the cars business, he was in the RELATIONSHIP business.

He would ALWAYS go above and beyond for his customers.

He treated them like family.

And would check in on them often, surprise them with gifts, send them holiday cards and so on.

This relationship building approach is what you ought to be doing with your copywriting clients.

In fact, it’s one of the main "topics" I cover in my monthly membership, Copy Kings.

And, if you are consistent about delivering superior service, you will get referrals up the wazoo and attract already-sold clients to YOU, without you doing any extra legwork.

However, referrals take time.

In the meantime, make sure you get your hands on the secret sauce for becoming a top-paid copywriter - in record time.

You can start seeing results within the first week of applying the $326 worth of bonuses new Copy Kings members get.

For more info, go here:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

While back, I was listening to the late, great Patrice Oneal (comedian) on the O&A podcast (very popular in the 90s & early 2000s) talk about his experiences with an Asian store owner.

He went off on a hilarious tirade about how this guy treated him (a regular customer) like a smelly turd… While treating new shoppers like royalty.

Sad thing is…

I see this ass-backwards phenomenon happen all the time.

Businesses (including freelance copywriters) pedestalizing prospects over loyal customers.

No. No. No.

Listen up:

Your one (and ONLY) asset in your freelance business is your CLIENTS.

And the hardest (and most expensive) part of business is OBTAINING NEW CLIENTS.

Once you do...

You want to abstract the most amount of money from them, as quickly as possible.

And, believe it or not, doing so is MUCH easier the second… third… fourth… fifth time round, than it is the 1st time.

Would you like to ramp up the new clients you get, in less time?

Would you like to learn how to write GOAT level copy that impresses clients and demands high fees? 

If so, go here:

https://www.jeremymac.com/pages/copy-kings

 

To your success

Jeremy Mac

The wolf of wall street is one of my favorite movies.

It’s also one of the WORST movies for copywriters.

Why?

Because this movie paints the VERY FICTIONAL life of a salesmen (if you write copy, you are a sales(wo)men) and a DEADILY fake depiction of what salesmanship is.

But Jeremy it’s based on a real guy and that guy was a super duper successful salesman!!

True.

But he was also a smelly scumbag who lied through his teeth, scammed hundreds (if not thousands) of innocent people and rotted away in jail for 22 months.

Plus, Jordan Belfort is one of the VERY RARE exceptions to “that” kind of sleazy salesmanship working.

You know what I’m talkin about…

The greezy car salesmen type who aggressively pitches, hypes and bends the truth with zues strength. These types of salesmen do not last long and, if they do, they walk around with boulders of guilt, stress and anxiety.

Not a great (or profitable) way to live.

Look:

If you love writing copy & truly care about your clients but feel “dirty” about selling, then my advice to you is, learn REAL salesmanship.

Real salesmanship is more like what a doctor does for his patients.

You want to diagnose your “prospect”.

To get inside their world.

To understand their problems, pains, fears, desires and what they want most… then… simply…  guide them to the solution (aka – signing you as their agent).

Doing so, will remove objections and pre-sell your clients before you even try to “close” them.

In fact, if you sell this way, 9/10 the client will “close” themselves.

Much easier.

Much better experience.

Much more profitable.

Plus, when you sell like a doctahh, you’ll get referrals up the wazzzoo.

Want to get good at THIS way of “selling”?

Want to attract your DREAM clients to you, like a magnet, and scale your freelance copywriting business to new heights?

Then hippity hoppity over here:

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

Just finished watching Narcos Mexico.

Oh boy, what a great show. For those of you who haven’t seen it, it’s about the creation of the Mexican cartel.

Before the cartel, there were dozens of solo gangs, all fighting against each other for power.

Then, one day, a genius by the name of Miguel Felix (The Mexican Godfather) gathered the bosses of these solo gangs and formed a union – the cartel.

The result?

They went on to sell far more drugs, rake in far more money and control far more territories, than ever before, with this partnership.

Now, believe it or not, the same is true with copywriters.

For some reason, copywriters view other copywriters as “competition”.

They fear competition and play victim to “more established” copywriters.

But, the successful copywriters, and successful business owners (no matter what niche), realize that this concept of competition is silly.

Not only silly, but holds them back from scaling their business.

The SMART entrepreneurs look at “competition” as JOINT VENTURE partners.

Lucrative allies they can team up with, to help each other make more sales.

Inside my popular membership - Copy Kings - I teach you how to gain new clients, more referrals and grow your freelance business by simply teaming up with other copywriters.

I give away tons of sneaky secrets for doing so, that you can apply to your freelance business right away.

This is just one of the dozens, if not hundreds, of valuable client-getting secrets I teach to Copy King members.

Discover (and profit) from em all TODAY:

https://www.jeremymac.com/pages/copy-kings

 

To your success,
Jeremy Mac