I love copywriting.

But…

I HATE trolls.  

Aka:

Low-class, rude, micro-managing, cheap-butt clients who waste your valuable time & treat you less than mud.

However, over the years, I’ve picked up some heavy duty troll repellents.

And, one of my favorites is, the power of blocking.  

Here’s what I mean…

I’ve been reselling sneakers (mainly Air Jordans) online for the last 3 or so years.

And, lemme tell ya, there’s a LOT of turd-green trolls stomping around on these sites.

The best way to rid em?

Ignore em.

Whenever I get a whiff of troll slime, I instantly block them.

I do this in my freelance copywriting business too.

But instead of blocking, I take it a step further...

I REPEL.

I repel troll clients before I even start the sales process with em.

This way, I don't waste a minute of my precious time and earn a whole lot more green stuff because I ONLY focus on writing for HIGH-QUALITY and HIGH-PAYING clients.

You can do the same.

Here's how:

Figure out WHO your DREAM CLIENTS are.

Take some time and whip up all the qualities of your fav clients that you’ve worked with in the past.

AND...

ALSO...

Jot down all the negative qualities of your worst clients (trolls).

Once you know WHO you want to attract, you must figure out WHERE they are and HOW to bring em to you.

The beauty of this is, you bring your dream clients to you through very SELECT messaging that ATTRACTS them… AND… very select messaging that REPELS everyone else you do NOT want to work with.

Once you get good at this, repelling rotten trolls becomes second nature.

If you want to get good at this today, join my monthly membership - Copy Kings:

https://www.jeremymac.com/pages/copy-kings

Join TODAY and I'll show you how to ATTRACT your DREAM clients & pull em to you with hulk like force… while repelling the blood sucking mosquito trolls.

When you only deal with dream clients, life gets exciting, fun and a LOT more profitable.

To your success,

Jeremy Mac

Pop’s not feeling well.

He’s had a bunch of issues over the last few years:

Passed out during a walk (had to rush home and carry him into my car).

Random crying spells.

Lots of fatigue.

And more that I’m not gonna mention here.

This bothers him.

But what bothers him even more is, every time he goes to the doctors (and hospital) he always gets the same answer:

NOTHING.

They NEVER find anything wrong with him.

And every time he comes home from the docs, he’s in a frumpy mood (don’t blame him).

Well, today was different.

He just got back from the doctors and he’s as happy as a clam.

I asked him what they found.

In plain English:

NOTHING.

Then why was he so happy?

Because the doctor listened to him.

Took him seriously.

Really cared about his situation.

And gave him a bunch of tips and future tests lined up to figure out what’s wrong.

Often, I’m asked what copywriters can do to separate themselves from the competition.

My answer:

Superior service.

Superior service allows you to slay lions.

You might not be the most knowledgeable or experienced copywriter, have the most impressive portfolio or sold millions worth of clients' products and so on.

BUT…

If you provide your clients with superior service, and constantly look for ways to go above n beyond for them (and only them) – you will reign king over your market – EVEN if you’re up against more experienced, big name copywriters.

The best part is…

It doesn’t have to be anything big.

Superior service can be simply responding ASAP to their questions... or sending them a box of chocolate or bottle of wine... or congratulating them on a recent company achievement.

Little splashes move oceans, my friend.

If you’d like to make BIG WAVES in your copywriting career, make sure you subscribe to my exclusive membership - Copy Kings:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

I’ll never forget my reaction to the movie Prestige.

It had one of the craziest endings of all time.

Long story short:

2 magicians have a long, nasty rivalry against each other.

One magician keeps beating the other and he couldn’t figure out why.

SPOILER ALERT – the movie ends with one magician framing the other for murder and the magician is hung.

Days later, the living magician is killed by his “dead” rival.

How?

Because his rival had a twin.

That’s how the magician was able to do the impossible (would be impossible if it was only one man).

You too can do the same with your copy.

And you won’t need a twin.

No. if you do what I’m about to show you, you’ll be able to perform magic acts with your copywriting, leaving your competitors scratching their heads in awe.

Here’s what you do:

Whoever you're writing for, study their target audience so intensely that you know them better than you know yourself.

Bury yourself inside their minds, know every thought they think, every emotion they feel, every experience they go through.

And let this knowledge pour out into your headlines, subject lines, bullets, CTA's... every piece of copy you write.

Do this for each copywriting gig you get, and I GUARANTEE you will be flooded with business within the next year.

If you'd like to shortcut your success as a top-paid copywriter, me thinks you should join my inner circle for thriving copywriters - Copy Kings:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

I’m in pain.

Ears been bothering me for over a week (feels like a spider’s crawlin around).

This has happened to me many times.

For years, I would go to the doctor with an earache. Guess what?

They never found anything wrong.

Felt like a legal magic act.

Then, while at the dentist, they noticed how one side of my jaw was pushed over and rubbing up against the side of my face. The same side as the ear that’s been bothering me.

Their response?

It’s likely TMJ.

Been wearing a mouth guard at night ever since. Helps a lot. Plus, whenever my TMJ flairs up, I do some handy dandy facial exercises.

Point is:

In order to overcome a problem, you gotta know the ROOT CAUSE.

The REAL root cause of your pain.

If you’re freelance business is hurting like a teenage breakup, then I can 99.97% guarantee that you have a lead generation problem.

You see, a big problem copywriter's face is not being able to generate enough leads, on a steady basis.

While this is an issue, the BIGGER ISSSUE is not generating enough QUALITY leads.

Quality leads that are actively looking to hire a copywriter, have an urgency to do so, can AFFORD your rates and already understand the importance (benefits) of using a copywriter.

Get these types of hot leads, on a regular basis, and you will explode your copywriting success.

Want to learn how and where to find these types of clients?

Want to learn how to become a 6-figure copywriter?

Then join my exclusive membership - Copy Kings:

https://www.jeremymac.com/pages/copy-kings 

To your success,

Jeremy Mac

Recently, I picked up a book called - How to Sell Anything to Anybody – by the world’s greatest salesmen, Joe Girard.

I’ve learned many thangs from Joe over the years (mainly about winning copywriting clients through superior service) and was excited as a newborn puppy to read this highly raved book.

Didn’t make it past page 40.

So freakin boring.

I have a rule when it comes to learning.

If I am bored, at any time, I give myself to permission to quit & move on to something better.

Back when I was listening to one of my fav courses – Matt Furey’s email copywriting course (VERY ENTERTAINING & VALUABLE), he told a story about how Agatha Kristi, famous author, had a rule for reading books.

Her rule was much stricter than mine.

Rule:

If the 1^st page didn’t grab her by her ponytail, she’d put the book down.

Point is:

You MUST be interesting.

You must NEVER bore your audience.

If you lose their attention & interest, even for a minute, you are toast.

This could never be truer than right now.

With the dopamine addicts scrolling for their next quick fix on TikTok, FB, Insta, etc. it’s mega important to grab them by their throats & keep them engaged.

If you want to survive as a copywriter, you pique your reader's interest, and keep them interested, in every piece of copy you write.

However, believe it or not, keeping your readers interested, all the way to a sale, is freakin easy.

How?

Dirty tricks.

Jk. Jk. Jk.

Simply talk about what THEY are INTERESTED in.

In the wise words of Jim Camp (world’s most feared negotiator):

“Once inside your prospects world, you will never bore them.”

So, crawl inside their world and STAY inside.

I go into the deep end on this concept inside my membership - Copy Kings:

https://www.jeremymac.com/pages/copy-kings

I show you how to grab attention with mike Tyson like force & keep em hooked like a crack addict to every word you write, itchin to press "buy now."

The more readers do this, the higher you can charge for your copywriting services.

 

To your success,

Jeremy Mac

Here’s the dog honest truth:

Not 1 day in my 4-year copywriting career have I ever felt guilty about selling my copywriting services (or selling my client's products & service).

I’ve sold products in more niches than I can count on hand and I’ve always felt good about what I do.

Now, I know this is a big issue for a lot of copywriters.

Since the dawn of time, salesmen (aka COPYWRITERS) have had a not-so-great perception by the public.

Slimy.

Liars.

Aggressive.

Selfish.

Are some words that come to mind.

However, I’m here to tell you that there’s an easy way to sell - 100% guilt-free.

In fact, once you absorb this secret, you will not only have a squeaky clean conscious when selling through your writing, but you will also feel GREAT about selling, because you have helped tons of people in the process.

So, what I’m going to do is, I’m going to share the motto I live by for selling anything.

Goes like this:

View yourself as a trusted advisor for your clients.

It is your moral and ethical duty to get your copywriting service into the hands of as many QUALIFIED CLIENTS as possible.

For example:

Let’s say you are selling a new cure for migraines.

And you are 100% confident that this product helps those who are suffering from migraines.

Now, if you were to shy away from selling, to not do the very best selling job you’re capable of, you would be doing yourself AND your customers a HUGE DISSERVICE.

It’s like a doctor refusing treatment needed to relieve your backpain… or diabetes... or CANCER.  

Now, there are some requirements.

You need to KNOW your clients PROBLEMS and you need to provide them a REAL SOLUTION.

Knowing their problems takes some dirty work.

Because you must uncover their REAL problems, pains, fears, wants, needs and so on.

After you know this do or die info, you’ll use it to attract them to you, negotiate new copywriting gigs and provide them tremendous value so they refer everyone they know to you.

I talk more about this in my exclusive membership for serious copywriters, Copy Kings:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac

3 doctors’ visits.

3 different medications.

Still can’t hear a lick out of my right ear.

But, despite all the pain I’m in, I’m still kickin major Kardashian bootay in my copywriting business.

Still pumping out content to grow my list, still writing daily emails to sell my membership - Copy Kings, still writing killah kopy for my copywriting clients and still providing valuable tips and lessons to help YOU become a better copywriter.

Today’s lesson?

How to profit from PAIN.

Did you know humans are 10x more motivated to move away from pain than they are to move towards pleasure?

It’s true.

Over the years, I’ve been a pimply geek for everything direct response copywriting.

I’ve plowed through hundreds of copywriting books, seminars, audio trainings, online courses and so on.

And a common trend I’ve picked up from many of the super successful entrepreneurs is:

They’ve all endured a lot of pain before success.

Pain from failure, poverty, illness, tragedies and so on.

And in all of these “tragic” cases, they've created something beautiful out of their suffering.

They have turned their pain into fuel and passion to succeed.

For example:

Joe Girard (labeled the greatest car salesmen of all time) had a nightmarish upbringing.

He was constantly abused (physically and mentally) by his father.

Couldn’t hold down a job to save his life.

And was in & out of jail for most of his early adult years.

But instead of laying down and waving the white flag like so many others would do in his shoes, he used his pain to fuel him to break the Genius World Record for cars sold.

I want to leave you with this sparkling gem to ponder because it’s mega important:

Gary Bencivenga – perhaps the world’s greatest living copywriter – wrote an online article about how if you look for the good in bad situations, you will almost always find it.

And in every bad situation stems the seeds for a glorious opportunity.

My friend, constantly be on the lookout for the good in your setbacks & “failures” and, I promise you will find it – and, profit like a queen from it.

Right now:

You have a golden opportunity to grow your copywriting career.

Because inside my monthly membership – Copy Kings, I give you the insider secrets and guidance to quickly become a top paid copywriter - without the hassle, frustration and costly trail & error of trying to figure it all out on your lonesome.

Will you take advantage of what’s in front of you?

I hope so, amigo.

Plus, when you say YES to Copy Kings, you will benefit greatly from the 7 bonuses I've included for new members.

You can learn all about the goods here:

https://www.jeremymac.com/pages/copy-kings

To your success,

Jeremy Mac

A popular motto us copywriters are taught to live n die by is to follow our ABC'S.

Aka:

“Always Be Closing”

However, I think there’s a lot of confusion from copywriters & gurus when it comes to closing.

Confusion that, in most cases, does more harm for your piggy bank than good.

Here’s what I mean:

If you’ve ever read a sales book, you’ve probably noticed a good chunk of the pages are dedicated to closing.

Closing by using sneaky & pushy techniques, phrases and power words for closing the sale.

However, I STRONGLY urge against using such techniques.

You see, the best salesmen “close” differently.

They don’t rely on such Teletubby tactics.

They close the deal before they’ve even sat down with their prospects.

And when they DO sit down, their prospects are already 9/10 presold on whatever they’re selling.

Here’s a real life example to sharpen my pencil:

Few years ago, I wanted to write for a big client in the cannabis industry.

However, I had no experience or connections.  

But I landed the client anyways.

How?

By following my CBA’s.

Aka:

“Close Before Asking”

In other words, I strategically worked on closing this dream client BEFORE ever reaching out to them.

Quick summary of what I did:

Spent grueling hours researching the company, the CEO, their customers, etc. – to get inside their minds like a stalker and uncover their biggest problems - related to growing their business & copywriting (the service I was offering).

Spent a month or so warming em up, by engaging with their content on multiple social media platforms.

Bought a few of their products and sent raving reviews.

Then, when the time was ready, sent out a few VERY PERSONALIZED emails to the CEO & Director of Marketing.

Then, on a call with the CEO, I “sold” my services by building a big painful vision of their problem (which I got from research & asking strategic ?s) and naturally tying in my solution (copywriting & marketing services).

BAM.

Landed this very lucrative client.

The secret?

I was closing from the very beginning, middle and end.

The same is true with EVERYTHING YOU do.

You want to ALWAYS be closing (closing BEFORE asking for the sale).

If you want to get good at this process FAST, then I reckon you partake in my online membership, Copy Kings:

https://www.jeremymac.com/pages/copy-kings

 

To your success,

Jeremy Mac