33 Proven Copywriting Templates to Cut Your Writing Time in Half (100% FREE)

 

Struggling with writer's block?

Tired of spending hours on a single piece of copy?

Confused over how to structure your writing?

These copywriting templates are your golden solution.

With these ready-to-use frameworks, you can cut your writing time in half and still produce high-converting content that impresses clients.

Just plug in your details and watch your copy come to life.

In this blog post, you’ll discover why copywriting templates are essential to your success, how to use them effectively, and gain access to 35+ proven templates for writing headlines, body copy, and CTAs.

 

Why You Should Use These Copywriting Templates

Save Time and Effort

Using copywriting templates allows you to jump straight into the writing process without the daunting task of starting from scratch. These templates give you a solid starting point, shredding your writing time and freeing you up for other important tasks.

Consistent Quality

Templates ensure that your copy maintains a high standard of quality. With proven structures and formats, you can consistently create compelling and persuasive content, reducing the chances of errors or weak spots in your writing.

Boost Creativity

Ironically, having a framework to work within can actually boost your creativity. Instead of getting bogged down by structure, you can focus on injecting your unique voice and ideas into the template, making your copy more engaging and effective.

Increase Conversion Rates

These templates are designed based on what works. By following tested and proven formats, you're more likely to produce copy that resonates with your audience and drives them to take action, whether it's clicking a link, making a purchase, or signing up for a newsletter.

Simplify the Process for Beginners

If you're new to copywriting, templates can be a lifesaver. They provide a clear roadmap and simple structure to follow, making it easier to understand the elements of good copy. This can help build your confidence and improve your skills FAST.

 

How to Use These Copy Templates for Maximum Success

To get the most out of these copy templates, it's crucial to follow a few key steps. Here's how to ensure you're using them effectively:

1. Complete Your Market Research First

Before diving into these templates, make sure you’ve done thorough market research. Understand your target audience, their pain points, desires, and the language they use. This information is essential for tailoring the templates to resonate with your specific audience.

2. Customize with Personalized Copy

These copywriting templates are not one-size-fits-all. They work best when you personalize the details. Fill in the templates with copy that speaks directly to your audience, product, brand voice, etc. Use the insights from your market research to make your copy relevant and compelling.

3. Focus on Your Unique Selling Proposition (USP)

Your USP sets you apart from competitors. Make sure to highlight what makes your product or service unique within the template. This will ensure your copy stands out and attracts your target audience like a giant red magnet.

4. Test and Refine

Using copywriting templates is just the beginning. After deploying your copy, monitor its performance and gather data on what works and what doesn’t. Continuously refine your copy based on feedback to maximize its effectiveness.

By following these steps, you’ll be able to leverage these copy templates to their fullest potential, creating high-converting copy with less effort and time.

 

25 Attention-Grabbing Headline Templates

A great headline is the first step to grabbing your reader's attention. Here are 25 powerful headline templates to help you get started:

1. "How to [Achieve a Specific Goal] in [Time Frame]"

• Example: "How to Double Your Sales in 30 Days"

2. "The Secret to [Desired Outcome] Without [Undesirable Action]"

• Example: "The Secret to Losing Weight Without Giving Up Your Favorite Foods"

3. "Are You Making These [Number] Common Mistakes in [Your Field]?"

• Example: "Are You Making These 5 Common Mistakes in Email Marketing?"

4. "Discover the [Benefit] of [Product/Service]"

• Example: "Discover the Power of AI-Driven Marketing Solutions"

5. "[Number] Proven Ways to [Achieve a Benefit]"

• Example: "7 Proven Ways to Boost Your Website Traffic"

6. "The Ultimate Guide to [Subject]"

• Example: "The Ultimate Guide to Social Media Marketing"

7. "What [Well-Known Expert] Says About [Topic]"

• Example: "What Gary Halbert Says About Persuasive Copywriting"

8. "Get [Desired Result] in [Time Frame] with [Product/Service]"

• Example: "Get Fit in 4 Weeks with Our Home Workout Program"

9. "Why [Common Belief] Is Wrong and What You Should Do Instead"

• Example: "Why 'More is Better' is Wrong and What You Should Do Instead"

10. "The [Number] Best Tips for [Activity/Goal]"

• Example: "The 10 Best Tips for Writing Compelling Sales Copy"

11. "Little-Known Ways to [Achieve a Benefit]"

• Example: "Little-Known Ways to Increase Your Email Open Rates"

12. "Everything You Need to Know About [Topic]"

• Example: "Everything You Need to Know About Facebook Ads"

13. "How I [Achieved a Great Result] and How You Can Too"

• Example: "How I Tripled My Income in One Year and How You Can Too"

14. "The Beginner’s Guide to [Activity/Goal]"

• Example: "The Beginner’s Guide to Blogging for Profit"

15. "What You Need to Know About [Topic]"

• Example: "What You Need to Know About SEO in 2024"

16. "The Truth About [Controversial Topic]"

• Example: "The Truth About Gluten-Free Diets"

17. "How to [Solve a Problem] Once and For All"

• Example: "How to Eliminate Writer’s Block Once and For All"

18. "The Fastest Way to [Desired Result]"

• Example: "The Fastest Way to Build an Email List"

19. "Why You Should Never [Common Action]"

• Example: "Why You Should Never Ignore Customer Feedback"

20. "The [Number] Habits of Highly Successful [People/Professionals]"

• Example: "The 7 Habits of Highly Successful Entrepreneurs"

21. "The [Number] [Niche] Tools You Can't Live Without"

• Example: "The 5 Digital Marketing Tools You Can't Live Without"

22. "The [Number] Biggest Myths About [Topic]"

• Example: "The 10 Biggest Myths About Content Marketing"

23. "How [Product/Service] Can Help You [Achieve a Goal]"

• Example: "How Our CRM Software Can Help You Increase Sales"

24. "What Everyone Ought to Know About [Topic]"

• Example: "What Everyone Ought to Know About Personal Finance"

25. "The [Number] Mistakes You're Making in [Field] and How to Fix Them"

• Example: "The 5 Mistakes You're Making in Blogging and How to Fix Them"

These headline templates are designed to draw readers in and make them curious about what you have to offer. Choose the one that fits your message best and personalize it to captivate your audience.

 

5 Persuasive Body Copy Templates

1. Problem-Agitate-Solution (PAS) Template

The Problem-Agitate-Solution (PAS) formula is a classic in the copywriting world. It works because it taps into your reader's emotions, highlighting their pain points and then presenting a solution that alleviates their discomfort.

Formula:

1. Problem: Identify a common problem your audience faces.
2. Agitate: Amplify the emotional discomfort caused by the problem.
3. Solution: Present your product or service as the solution to the problem.

Example:

• Problem: "Are you tired of spending hours on copywriting with little to show for it?"
• Agitate: "It’s frustrating to pour your heart into your work only to see mediocre results. You deserve better."
• Solution: "With our copywriting templates, you can create high-converting copy in half the time, giving you more freedom to focus on growing your business."

By highlighting a problem, stirring up the emotional aspect, and then offering a solution, PAS makes your copy more relatable and persuasive.

 

2. AIDA (Attention, Interest, Desire, Action) Template

The AIDA formula is a staple in copywriting because it guides the reader through a journey from initial interest to taking action.

It works by capturing attention, building interest, generating desire, and finally prompting the reader to take a specific action.

Formula:

1. Attention: Grab the reader’s attention with a compelling opening.
2. Interest: Build interest by providing engaging and relevant information.
3. Desire: Create desire by highlighting the benefits and emotional appeal of your offer.
4. Action: Prompt the reader to take a specific action.

Example:

• Attention: "Struggling to write compelling copy?"
• Interest: "Imagine cutting your writing time in half and boosting your conversion rates."
• Desire: "Our free copywriting templates make it easy to craft persuasive copy that grabs attention and drives action."
• Action: "Download our templates now and start seeing results today!"

By following the AIDA structure, you ensure that your copy captures the reader's attention, maintains their interest, builds a strong desire for your offer, and clearly directs them toward taking action.

 

3. Features-Advantages-Benefits (FAB) Template

The Features-Advantages-Benefits (FAB) formula is effective because it clearly outlines what your product or service offers, why it’s better, and how it directly benefits the customer. This approach helps to translate product details into meaningful value for the reader.

Formula:

1. Features: Describe the key features of your product or service.
2. Advantages: Explain how these features provide advantages over other options.
3. Benefits: Highlight the direct benefits these features and advantages provide to the customer.

Example:

• Features: "Our copywriting templates include fill-in-the-blank sections for headlines, body copy, and CTAs."
• Advantages: "These templates are designed by top copywriters and tested to ensure high conversion rates."
• Benefits: "You’ll save hours of writing time, produce professional-quality copy effortlessly, and see a significant boost in your marketing results."

By using the FAB formula, you can effectively communicate the value of your product or service, making it clear why it stands out and how it will benefit your audience.

 

4. Before-After-Bridge (BAB) Template

The Before-After-Bridge (BAB) formula is powerful because it vividly contrasts the reader's current situation with the improved state they can achieve through your solution. It bridges the gap between their pain points and the desired outcome, making it easy for them to see the value of your offer.

Formula:

1. Before: Describe the reader's current situation or problem.
2. After: Paint a picture of the ideal outcome or solution.
3. Bridge: Explain how your product or service can help them get from the "Before" to the "After."

Example:

• Before: "Right now, you're spending hours crafting copy, only to end up with mediocre results."
• After: "Imagine having high-converting copy ready in minutes, freeing up your time for other important tasks."
• Bridge: "Our copywriting templates provide the structure and guidance you need to create compelling copy quickly and easily, transforming your writing process and results."

The BAB formula is effective because it helps the reader clearly visualize the transformation they can achieve, making your solution more tangible and desirable.

 

5. PASTOR Template

The PASTOR formula, developed by Ray Edwards, is a comprehensive approach that not only addresses the problem but also amplifies the pain, tells a story, shows the transformation, makes an offer, and prompts a response. This method is highly effective because it engages your reader emotionally and logically, guiding them toward a purchase decision.

Formula:

1. Problem: Identify the problem your audience faces.
2. Amplify: Intensify the emotional impact of the problem.
3. Story: Share a relatable story that illustrates the problem and solution.
4. Transformation: Show the transformation that your solution provides.
5. Offer: Present your product or service as the solution.
6. Response: Prompt the reader to take action.

Example:

• Problem: "Struggling to write copy that converts?"
• Amplify: "Every hour spent staring at a blank screen is an hour wasted, and your frustration only grows."
• Story: "Imagine John, a freelance copywriter just like you. He used to spend days on a single project, feeling stuck and overwhelmed. Then, he discovered our copywriting templates."
• Transformation: "Now, John completes his projects in half the time, with higher quality and better results. His clients are happier, and he has more time to take on new business."
• Offer: "Our free copywriting templates are designed to help you achieve the same success. With easy-to-follow structures and proven formats, you can transform your writing process."
• Response: "Download your free copywriting template today and start seeing the difference immediately!"

The PASTOR formula is powerful because it connects with your reader on an emotional level, provides a clear and relatable story, and presents a strong call to action, making it VERY persuasive.

3 CTA Templates to Explode Sales

A persuasive call-to-action (CTA) is muy importante for converting readers into customers. Here are three effective CTA templates to help you drive action:

1. The Direct Approach

The Direct Approach is straightforward and leaves no room for ambiguity. It's effective because it tells the reader exactly what to do next.

Examples:

• "Download your free copywriting template now!"
• "Sign up for our newsletter to get the latest tips and tricks straight to your inbox."
• "Buy now and transform your copywriting skills!"

 

2. The Benefit-Focused CTA

This template highlights the immediate benefits the reader will receive by taking action. It works because it emphasizes the value and positive outcome of their action.

Examples:

• "Get your copywriting templates today and double your productivity!"
• "Start your free trial and see the results for yourself!"
• "Join our course and unlock the secrets to high-converting copy!"

 

3. The Urgency CTA

The Urgency CTA creates a sense of urgency, prompting the reader to act quickly. This method leverages the fear of missing out (FOMO) to drive immediate action.

Examples:

• "Limited time offer! Download your free copywriting template before it’s gone!"
• "Sign up now – only a few spots left!"
• "Act fast! This deal ends soon!"

These CTA templates are designed to prompt immediate action from your readers, helping you convert them into loyal customers or subscribers. Choose the one that best fits your message and audience to maximize your conversion rates.

 

Conclusion

Don’t wait.

Use these templates TODAY.

I guarantee you (and your clients) will be amazed by the results.

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